Those of you who have heard that there are changes coming to the SEO landscape need not panic. While it is true that very soon that it is very likely that Google and Bing may be locked in some sort of battle, what you need to do to Increase Visibility and improve Orange County SEO is not going to change all that much.

Good, solid search engine optimization practices are still going to be what put you ahead of your competition, even as the largest search engines compete with each other.

You still need to:

- Work to increase link popularity

- Keep your website architecture in good shape

- Optimize your HTML coding

- Optimize your meta tags

While attending to some of the more technical aspects of keeping your website going, you also cannot forget content. With competing search engine giants out to dominate, you need to make sure that you have good, quality content for those search engine spiders to crawl through.

And you need to do all you can to diversify your content so that you have something to offer to the search engines on all fronts. This means not just having well-written text that makes good use to keywords, but thinking about images too. You want to have photos and video that is tagged correctly as well. And since the search engines are looking at social media too, make sure your blog and Twitter accounts also employ the most relevant keywords as well.

If this all seems like more that you want to take on right now, why not get some help with Orange County web site development? You know that your website is vital to your business, but if you cannot devote the kind of time to it that you would like, hire Orange County marketing consultant Increase Visibility to help you get the job done.

In March, Increase Visibility was given a Silver Award for Online Marketing by TopTen Reviews.com. And while we are very excited to be given such an honor for our work in SEO, we don't want you to think that we are resting on our laurels--we will strive to be the number one Orange County SEO firm next year. We work hard to do the best we can for our clients, just as you do.

TopTenReviews.com, which functions as a third-party review site that gives users background information, comparative analysis and client reviews, ultimately is geared to help it¹s visitors decide which company or service to choose from in the marketplace. As experts in Orange County search engine positioning, we had to do a lot of work to get this kind of recognition, but we did not just do this to be noticed—we work as hard as we do because we feel our clients deserve the best.

When someone comes to us for help with affordable search engine optimization, we want to make certain that they are more than satisfied and that they get the increase in web visibility (and ultimately the increase in business) that they desire.

"We are happy to see that our company is really beginning to be noticed in the marketplace for its quality of service, solid reputation and ahead-of-the-curve methodology and it is our aim to be in the number one position on this, and other websites. We are very honored to be recognized but we will continuing working to improve even in this," said Increase Visibility CEO, James Lisi.

Increase Visibility is based out of Orange County California, and we have team members that serve companies all over the country. Although many of us cannot remember life before the internet became a driving force in marketing, we consider ourselves veterans because we have been successfully optimizing websites with a combined 20 years of experience. We blend sound marketing principles with up-to-the-minute technological know-how to help organizations increase qualified web traffic.

Those of you who read this blog regularly know that we like to talk about the importance of keywords when it comes to Increase Visibility and search engine optimization. These are the words that internet users can type in to find your business and pages on your website that mention certain products and services.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here's is a very simplified example of how it works:

If one of your company’s keywords is “photo” and you are appearing in searches where people type in “photo key ring” and you do not sell products like key rings but do high end photo refinishing, you could make the phrase “key ring” one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you’re not contact Increase Visibility so we can assist you with a keyword analysis.

For those of you who have ventured into the exciting world of social media to increase visibility and enhance SEO marketing, we want to share some tips with you to make sure that your Facebook fan page is really working for you. Even if you do not have a Facebook fan page (yet), you will find that these techniques can be used in other areas of SEO driven web site development to win fans and influence customers.

If you are going to take the Facebook plunge, you really have to go into it with all you've got. Okay, maybe not all you have got, but you need to make an effort. Experts who have studied Facebook fan pages have found that many businesses only add new content about every two weeks. This is no way to influence your customers. When someone becomes a fan of your page, they are willing and waiting to learn more about you. Don’t disappoint them! (Plus, it is great for Top SEO)

You need to post quality content every day. And when we say quality content, this does not mean you have to post something about one of your products or link to your blog every day. You can mention or post links to something that will affect your industry or your customer base. You can post photos or how-to videos. Or you can run a mini contest--ask people to respond to a question and promise a prize for a randomly picked winner.

If you don't feel spontaneous enough to come up with something every single day, you can make an editorial calendar for your Facebook fan page or pick a topic that is similar to what you already have on your blog.

And if you think you are too busy during the day to stop and post, there are a number of online tools that will let you schedule posts ahead of time.

Things are definitely changing out there in the SEO landscape, what with the arrival of Bing to keep search engine king Google on its toes and the constant whispers that web 2.0 will rapidly become web 3.0, 4.0 etc., etc. Here at Increase Visibility, we know that you know that no matter what has changed in the world, solid business practices still work. Well, it is the same in the world of SEO: The Increase Visibility practices that have worked in the past will continue to work in 2010; it doesn't matter if the search engines are slugging it out.

There is no need to be dismayed or panic when you hear that Google or Bing are going to change the way searches are conducted. Remember that, just like your organization, these companies ultimately must make their customers happy. So they are doing all that they can to provide the best search engine data possible. For example, when they say they are going to give internet users "blended results," this means that instead of just searching text, they are searching through pictures, graphs, videos and whatever else may be on a website to get the information that someone needs.

What does this mean for you? Rather than worry, you can just make certain that your website is in peak form. Make sure that you are using relevant keywords in content and to label pictures and videos.

If you need help, in this regard, do not hesitate to contact Jim Lisi and Increase Visibility. Our key employees have, on average, more than ten years of experience in working with the web and Orange County search engine positioning. It is great to be up on the latest, but when you have been in the game for a while, you have seen many trends come and go, and have the experience to know what will really alter the landscape and what may just be a passing fad.

We recently read an article in which an internet expert talked about how it is absolutely critical to review your keywords to really have success with a pay per click advertising program. And this is so very true: pay per click advertising is not one of those things you can start and leave to manage itself. The rewards of SEO & increased visibility can be great, but it does take some work.

We know that some of you out there are quite capable of implementing a pay-per-click program on your own, but do you can you dedicate a sufficient amount of time to keeping in running smoothly?

One very important aspect of the services that Increase Visibility offers is that we will maintain your pay per click ad program so that you are free to concentrate on other aspects of running your business. And while we will monitor the positions of your keywords in the search engines and make adjustments as we see necessary to assure that we achieve top positions, we do not keep you in the dark. Once each month, you will receive a detailed report showing the current positions of the keyword terms we are promoting for you.

Even though we want to take some of the burden off of your shoulders, we see ourselves as partnering with you. We send you the reports so that you will be fully aware of what is going on with the pay per click ad program that we have implemented on your behalf. If you have any questions or concerns, you can feel free to contact us and we would be happy to discuss those with you.

Jim Lisi and Increase Visibility is your expert in Southern California search engine optimization. We work with companies that vary in size and our customers range in their level of expertise. We will help educate you if you are not well-versed in Orange County SEO and work with you if you are.

Sometimes we can get confused about the distinctions between marketing, advertising and public relations.

We once heard someone explain it this way—

If a man wants to date a woman and he compliments her, telling her how great she looks and how wonderful and smart she is, that is marketing.

When this same man tells a woman he wants to date about all of his amazing qualities, how smart and successful he is, that is advertising.

If a mutual friend or even a stranger tells the woman who smart and successful the guy who wants to date her is, that is public relations.

When it comes to Orange County marketing perhaps you have the person-to-person thing all figured out: you know how to market your goods and services to people you meet and know how and when to place ads in local newspapers, directories and other publications. But how do you fare on the web?

If you need help with Orange County web site development, you can turn to Increase Visibility. We know that it takes the right mix of marketing, advertising and public relations to win people over online. We can analyze your website and help you figure out the best ways to use the site to market yourself to internet users. We can help you implement a pay-per-click advertising program to draw more potential customers to your website. And we can advise you on social networking techniques that will get other people talking about your organization at what it has to offer.

We are the experts to turn to for help with website marketing in Orange County. You can call us at 877-SEO-ADVICE (877-736-2384) or contact Increase Visibility via the web and we will help you get increase your online visibility and connect with more internet users.

While Google is not the only search engine around, we all know that it is the biggest. Yes, Bing came on to the scene and made a big splash, but the key to Increase Visibility is still catching the attention of Google. And usually if you are doing what you need to do to catch Google's eye, then you will also attract the attention of web crawlers from other search engines.

Google does not reveal many of it secrets, but it does make some announcements let people know when it is making big changes to its ranking criteria or ranking methods.

Increase emphasis on social networking sites

At the end of last year, Google announced that it would incorporate real-time news feeds into its results. This meant that things like Twitter, Facebook and blogs would become even more important since Google is now paying more attention to them.



Our advice that you add a blog, Twitter feed or Facebook account to your repertoire is still on point. You do not have to add all three (although that would maximize your efforts at Southern California search engine optimization). You can choose a social media platform that really suits you.

Increased emphasis on website efficiency

Another big thing that Google announced that you may or may not be aware of is that they will now be looking at the time it takes for pages to load on your site. Google's mission is not only to provide its users with the most comprehensive information possible, it also wants to make certain that Google users get this information as quickly as possible. You know that modern computer users want what they want and they want it fast. A page that takes too long to load will frustrate internet users, so Google will reward people with websites that are speedy and have relevant content.

If this seems like too much to figure out on your own, contact Increase Visibility, your Orange County SEO experts.

Although someone declares that traditional media outlets are soon to be extinct every other day, they still manage to survive. But that does not mean that you can afford to ignore the face that that Southern California SEO landscape is changing, even when these dire predictions do not come true.

Some people out there are still watching morning television news shows and picking up a newspaper every morning, but the numbers of people who do this are shrinking. Increasing numbers of people, who may or may not be looking for news at all, are finding it on websites such as Twitter and Facebook. Earlier today, some of us logged on to Twitter and learned of breaking national and international news/ We may have learned of things later while reading the newspaper (we pay attention to all media), but since turning on the computer is one the first things we do in the morning, we got the news there.

This is to say that if you want it to increase visibility, you need to be where people are, and often they are looking on the web. Sometimes they are looking for information and this is where having relevant keywords for search engines to pick up is invaluable. At other times, they are on the web passing the time, but that doesn't mean that you cannot still take advantage of this with pay per click ads that might entice them or a presence on a social media outlet like Facebook or Twitter that may catch someone's eye.

If the notion of Orange County search engine positioning remains a mystery to you, contact us at Increase Visibility. We are Orange County SEO experts who can help you make understand more bout how search engine ranking in Orange County works. Yes, we will make optimizing your website something you do not need to worry about, but we will not keep you in the dark while we do it. Educating our clients about Orange County SEO goes hand in hand with helping make sure that they are reaching customers via the internet.

Let the experts at Increase Visibility show you how successful your web business can really be. If you do no other marketing this year, search engine optimization can account for 90% of your website traffic... so don't miss out.

We sometimes idly toss around all those old says like, "A little goes a long way" or "Some is better than none" or "An ounce of prevention beats a pound of cure" without really considering that there is some valuable knowledge there. Consider that some effort to expand your online marketing efforts is a lot better than sitting back and waiting until you can it all.

There are so many ways to give and receive the same advice, so here is our bid to get you to get started in improving orange county search engine positioning for 2010. The same way we are told that we can get our homes and offices in order by developing the habit of tacking small projects on a regular basis is the same way that we can work out way towards Orange County search engine optimization. Sometimes incremental improvement beats out an exhaustive all-at-once overhaul.

You really do not have to tackle your entire website and all of your SEO practices at once. Here at Increase Visibility, it is our job as Orange County SEO experts to help you improve Orange County SEO and we understand that you may not want to do it all at the same time.

Once we have conducted a comprehensive website analysis on your site, we can advise you on which pages of your website you should tackle first. There may be some pages that need to get updated content that makes good use of keywords right away and some pages that are less of a priority. The same applies to images on your site. You may find the need to replace and tag some images using relevant keywords right away, while you can leave others as they are for a little bit while you attend to other aspects of Orange County SEO.

Contact us today to get started. We are committed to affordable search engine optimization in Orange County are happy to provide you with a professional website analysis at no charge to you.